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Netflix and SK Broadband of South Korea settled their legal dispute and began a new alliance

The legal dispute over cost-sharing for network use and maintenance that began in 2020 between Netflix and South Korean ISP SK Broadband has been resolved. While declaring the conflict finished, the two businesses also announced a new alliance and made amends.

Together, they will work to make it easier for users to access and pay for Netflix content on mobile devices and IPTV (B tv). SK Telecom and SK Broadband will also provide a range of price plans and products, including bundled packages.

“With the signing of the alliance, Netflix and SK Broadband will put an end to all controversies and work together as partners going ahead,” Netflix stated.

“This agreement between the parties is the result of our shared fundamental belief of giving consumers top priority.”


Netflix and SK Broadband

Additionally, it was revealed that SK Telecom and SK Broadband will look into ways to work with Netflix to use AI technologies they have developed, like Conversational UX and Personalized Recommendation Technologies, to improve customer entertainment experiences.

“As partners servicing our consumers with SK Telecom and SK Broadband, Netflix is dedicated to producing and delivering the finest stories to viewers in Korea and throughout the world. We have high hopes for the journey ahead,” said Netflix’s Tony Zameczkowski, Vice President of APAC Partnerships.

Vice President of Corporate Strategy at SK Telecom, Choi Hwanseok, added, “This strategic alliance with Netflix is a result of SK Telecom and SK Broadband’s emphasis on customer value and is a part of our efforts to give consumers access to a better media service environment.”