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Backlinks: what are they and why they are so relevant for SEO

When talking about SEO, one of the most important goal for user is to improve their website’re traffic and improve their search engine ranking as well. In order to achieve that, SEO depends heavily of one of its most important element, backlinks. The goal of backlinks is to illustrate how much other websites value and trust your content. 

Gather up because in this article, we’re going to dive deep into the definition of backlinks and the elements of it along with why it is so relevant for SEO!

What exactly is backlink?

Backlinks, or connections between websites, are essential to search engine optimization (SEO) since they provide authority to a website and can improve its rating. The phrase, which originates in English, also goes by the name “inbound links” and describes a hyperlink that leads to your website.

Put much more simply, backlinks, or link building, is the process of getting other websites to connect to pages on your own website. If a trustworthy website points to yours, chances are excellent that you are trustworthy as well. An instance of a backlink for an off-page SEO would be found in a blog post that links to their website. 

Many low-quality backlinks are not as important as a few high-quality ones from reputable, authoritative domains. The secret is to produce assets that can be linked to, such as excellent content that will generate backlinks on its own. Also, don’t forget to check out off-page optimization to understand more about backlinks!

Backlinks can be discovered on webpages in a variety of sections. They can be included into a webpage’s text content and link straight to the landing page of another website. Infographics and pictures can also have backlinks added to them, which point to another website. Additionally, some websites use backlinks to connect with affiliated websites in the footer section as well. 

History of backlinks

The sequence in which Google delivers a list of search results after you do an inquiry is not coincidental. It is decided by Google’s algorithm, which has been improved over time to provide search engine users with the greatest online material.

The only metric utilized in the early days of search engines to determine a landing page’s relevancy was the frequency and density of keywords. But soon after someone discovered how to take advantage of this, “keyword stuffing” as a practice took off. This is the technique of overcrowding your page with trending keywords to trick search engines into thinking it has high-quality content, even while it doesn’t.

These days, the algorithm is composed of over 200 variables, and backlinks are significant in multiple ways. Since it has been demonstrated in practice that ranking cannot be dependent entirely on content that is relatively easy to manipulate, the quantity and quality of links are now crucial factors.

Because of this, Google’s algorithm is currently set up to favor suggestions or connections from reliable sources, which are essential to the operation of the internet.

Different types of backlinks

The things about backlink is that different types of backlinks serve different purposes. In this article, we’re going to take a look into the most relevant types of backlinks that can improve the article’s traffic the most. 

Dofollow backlinks

The strongest kind of backlinks are dofollow links since they transfer the website’s SEO power to the intended website. It is regarded as the most prevalent and beneficial kind of backlink for search engine optimization. By adding a dofollow link to your webpage, you are indicating to Google that the link is natural and that you support the veracity of the content located on the other side of the link.

To put it simply, dofollow tells Google and the other search engines that “it is important to note the content on the other end of this link.” Referred to as “link juice” or “link equity,” the value that is transferred from one webpage to another through a dofollow link contributes in raising the linked webpage’s exposure and search engine results.

Nofollow backlinks

It’s easy: Dofollow links are the exact opposite of nofollow links, which tell search engines not to follow or search the website they are connected to. This is because nofollow backlinks don’t give the receiving site any link juice or SEO power. They are not as valuable and not as common. 

 

These are deliberate marks that instruct search engines to disregard a specific link. To express to search engines that you do not like your website to be particularly linked to the target, Google advises using the nofollow tag. When you don’t want to give another page ranking credit or indicate any endorsement, you frequently utilize it.

Editorial backlinks

Another kind of backlink that may assist you in drawing more people to what you have on your website is the editorial backlink. In basic terms, it describes the request of another reputable website to connect to your outstanding content. Obtaining this link is primarily done to help them out with their work and to spread helpful information to the public.

Because they are regarded as endorsements from reputable websites, these backlinks are highly appreciated in search engine optimization (SEO) and can raise a website’s search engine ranks and trustworthiness.

Building relationships with other webmasters and publications, promoting your website, and producing high-quality, link-worthy material are all necessary steps in obtaining editorial backlinks. Finding out where your competitors have backlinks, producing enticingly authoritative content, employing a PR expert for outreach, controlling your niche with excellent content, and employing link roundups are some efficient strategies for obtaining editorial backlinks.

Relationship-based backlinks

Relationship-based backlinks, which are a component of editorial backlinks as well, are often established by the building of strong connections with other websites owner or writers. Since they are based on credibility, relevance, and trust, they can only be found through authentic connections and interactions with other websites and people. Search engines greatly respect them for their capacity to indicate the authority and reliability of websites.

You can quickly convert editorial links into relationship-based links by getting in touch with the website you use as a source. Additionally, you can pitch high-quality material to webmasters or journalists to learn more about the kind of relationship you can develop in order to build relationship-based links.

You can discover the key to obtaining strong backlinks that can greatly improve the SEO performance of your website by concentrating on producing exceptional content, developing real connections, providing possibilities for cooperation, adding value to others, and cultivating relationships.

Social media backlinks

Backlinks from social media sites to your website are known as social media backlinks. Although these links have no direct effect on conventional SEO rankings, they are very important for boosting website visibility, generating traffic, and developing brand awareness. 

In addition to helping you stand out for low-competition keywords, social media backlinks can help you increase brand awareness, strengthen social signals, and expand your marketing strategies. More backlinks can result from social media sharing and visibility increases brought about by consistent and pertinent content.

Sharing your material on social media can help it become more visible, attract more visitors to your website, and even result in other websites referring back to it, which can build valuable backlinks. To really gain from social media backlinks, one must be active on pertinent social media sites, distribute content frequently, and interact with followers.

To connect with a variety of audiences, it’s necessary to create profiles on many channels. Particular demographics can be drawn in by using messaging apps and platforms like Instagram, TikTok, LinkedIn, and others. Additionally, posting aesthetically pleasing content can increase interaction and possibly even result in backlinks.

If you ever need SEO services or advise regarding social media backlinks or any other types of backlinks, make sure to hit up Influence Agency for further discussion. Our goal as a top marketing agency in Cambodia is to support your success and open up countless opportunities in the digital world. Influence Agency has been a reliable partner for top-line businesses in Cambodia and beyond for many years.

And of course, constructing backlinks on social media is one of our areas of expertise. It’s crucial to keep in mind that these backlinks can raise your website’s authority score, improve keyword ranking on search engines, and dramatically increase traffic to your website.

Put your mind at ease and allow us to assist you in enhancing your web presence right away with our powerful backlink building services! 

Any further inquiry, please contact:

Head office: KVBC Business Center, Keo Chenda St Phum 3, Sangkat Chroy Changvar, Khan Chroy Changvar, Phnom Penh, Cambodia

Email: [email protected]

Call us: (+855) 67 74 00 00

How do backlinks work? 

Search engines consider backlinks between webpages to be significant signals. Google interprets a link from one website pointing to another as a recommendation for that page. Google will rank your website higher if it has more backlinks from domains with a lot of authority.

A backlink is a brief code segment that connects two landing pages, forming an online shortcut, joining several web pages, and building an information network. There are instances where you will be able to view the landing page’s URL.

In other instances, the address is subtly concealed behind what are referred to as “anchor text” and “anchor image,” respectively. Because it affects how relevantly search engines read linked information, anchor text is important for backlinks. Shall we dive deeper into it now?

What is an anchor text? 

The clickable text that appears in a hyperlink and provides context for the connected material is known as anchor text. The relationship between the linked content and the page it leads to must be understood by both users and search engines. Because descriptive and relevant anchor text can raise a website’s Google ranking and improve user experience, anchor text optimization is crucial to search engine optimization.

Google search rankings can be raised for your website by using descriptive, relevant anchor text. Additionally, it can improve user experience because relevant anchor text makes your site’s structure easier for Google to grasp. Additionally, anchor text gives Google additional context regarding the relationships between various pages.

However, you should also ensure that your anchor text is appropriate, as it assists Google in comprehending the structure of your website which implies that it can raise the ranking of your website. Additionally, readers will find it more believable to click on relevant anchor text, increasing the likelihood that they will do so. Find out more about anchor text. 

How to build backlinks?

To obtain backlinks naturally, you can use a variety of tactics. Basically, it all comes down to producing high-quality content and disseminating it in a way that encourages others to notice and consider sharing it again. Your credibility grows each time someone shares your material on social media or through a hyperlink from another authoritative website.

To build backlinks effectively, there are several strategies you can employ based on the information from the provided sources:

  • Provide Linkable Assets: Provide informative guides, infographics, and data-driven studies that are of excellent quality and will naturally draw backlinks from other websites.
  • Obtain a Resource Page Feature: Use resource page link building to your advantage by finding industry-related resource pages and submitting your website for inclusion. This will result in useful backlinks.
  • Find Broken Links: To secure backlinks, use broken link building by locating broken links on pertinent pages in your sector and contacting webmasters with suggestions for replacements.
  • Publish “Skyscraper” material: Produce material that outperforms the best-performing pieces of content already available in your field, and then aggressively market it to get high-quality backlinks from reputable websites.
  • Create Links From Outdated Resources: Apply “The Moving Man Method” to find out which of the resources in your topic are outdated. Then, contact webmasters with new content to gain backlinks by offering worthwhile substitutes.
  • Promote Your Content with Blogging: Don’t be excessively pushy or aggressive when approaching bloggers, influencers, and site owners with tailored requests for links to your work.

These techniques, which include producing worthwhile content, utilizing resource pages, mending broken links, releasing outstanding content, updating out-of-date resources, and skillfully promoting your content, will help you establish high-quality backlinks that raise the authority and search engine rankings of your website. Learn more about how to build backlinks. 

Why backlinks are so relevant for SEO? 

The question is, why are backlinks so relevant for SEO? Is it still relevant even in 2024? 

Yes, backlinks are still very important for search engine optimization (SEO) since search engines like Google use them to determine the authority and credibility of a website. Backlinks are used by search engines such as Google to assess the authority and importance of a webpage; higher search engine results are associated with more backlinks from reliable and authoritative sources. 

Now that Google has deemed your website to have high-quality content, backlinks might also help you rank better. The bigger the number of overall referencing domains on a website, the higher its ranking. In general, more people will see your company and click on your website if you rank higher on Google.

Good backlinks also contribute to the development of your brand and assist in the efficient discovery and ranking of content by search engines.  For instance, you gain from links pointing to your website from a well-known, high-quality website. Since their customers will observe that this specific brand is pleased to be connected to you. Customers begin to show interest in you as a result.

In shorts, Backlinks are essentially an essential component of SEO that have a big impact on a website’s online visibility and search engine ranking. You can learn more about SEO benefits which will illustrate in depth why backlinks is so important. 

Is there any harm in terms of backlinks? 

As you are aware, link building is important for SEO. Building high-quality links will raise your ranks; SPAM backlinks will be bad for your ranks. This is commonly known as Toxic backlinks. 

Toxic backlinks are harmful links that can negatively impact a website’s search engine rankings and SEO performance. These backlinks are considered unnatural and can lead to penalties or lower visibility in search engine results pages. 

Toxic backlinks violate Google’s link spam guidelines and are often placed on external sites for purposes other than benefiting users, leading to potential penalties or manual actions from search engines like Google. 

Nowadays, Most toxic links a search engine can detect are coming from SPAM sites. A SPAM website is created for the sole purpose of artificial link building. There are many SPAM websites created specifically for negative SEO strategies. Monitoring your backlink profile is essential to identify any aggressive SPAM link building. 

Careful monitoring of your backlink profile will allow you to take immediate proactive action and avoid problems later on. These links can also come from legitimate websites that have been hacked. For example, take notice of the links in phishing emails -they are typically coming from hacked websites.

How to evaluate backlinks’ quality?

Backlinks are not made equally. The value that backlinks provide to your site’s SEO efforts depends heavily on their quality. Let’s dive deeper into how can we define good quality backlinks for your website, shall we? 

Defining High-Quality Backlinks

Although backlinks are a fundamental component of SEO, the benefit they provide is primarily determined by their value. As stated above, the ability to recognize and obtain high-quality backlinks can greatly increase the exposure and rating of your website in search engine results.

Here are some tips for identifying high-quality backlinks:

  • DoFollow vs. NoFollow: “DoFollow” links are generally better because they transfer link equity (value). But the majority of well-ranked webpages have a solid balance of DoFollow and NoFollow links.
  • Relevance: A backlink of excellent quality originates from a website whose content is pertinent to yours. A backlink from a gardening blog will be more important than one from a tech blog if your website is about gardening.
  • Anchor Text: The text that can be clicked on within a hyperlink (anchor text) must be pertinent to the webpage to which it points. When anchor text is overly optimized, search engines may consider it spam.
  • Authority: Trusted and reputable websites’ links are worth more. A backlink from The New York Times or the BBC is worth more than one from my grandmother’s knitting website.
  • Link Location: Links that are incorporated into a page’s body content tend to have greater authority than links that are placed in the sidebar or footer.

But why does the quality of backlinks have this much impact on SEO? 

An important factor influencing your SEO efforts is the caliber of backlinks referring to your website:

  • Better Search Engine Rankings: Google and other search engines place a high value on backlinks from other websites. In general, a website that has a large number of high-quality connections will rank higher than a comparable website that has fewer or lower-quality links.
  • Enhanced Website Authority: Reputable backlinks raise your website’s perceived authority and reliability. Not only for the linked page but also for all of your content, this increased authority may result in better rankings.
  • Referral Traffic: In addition to SEO, you can get direct traffic to your website by building high-quality backlinks. A backlink on a well-known and pertinent website has the potential to generate a sizable amount of referral traffic.
  • Long-Term Benefits of SEO: The importance of high-quality backlinks doesn’t change much even when search algorithms do. Putting money into creating high-quality backlinks is an SEO tactic that will pay off in the long run.

In short, even though backlinks are an essential part of SEO, their value ultimately determines the benefit they offer. 

Conclusion

An essential component of SEO, or search engine optimization, are backlinks. Making links from your website to other websites is the primary goal. It fosters a community in which influential members of your sector recommend your website. 

You can gain from well-known websites in your sector connecting back to your own website by establishing high-quality connections and relationships with other professionals in your field.

In simpler terms, backlink building, often known as link building, is the act of obtaining external website links pointing to pages on your own website. It is very likely that you are trustworthy if a reliable website links to yours.

FAQ

Which kind of backlink is the strongest?

>> The “do-follow” link is the strongest type of backlink. The website that is linked to the site that is receiving the link benefits from these links’ SEO power. Put simply, the rating of the linked-to site can be greatly increased when a trustworthy website uses a dofollow link. 

It signals to search engines that the linked site is reliable and valuable. It functions similarly to a vote of confidence from one website to another. Because dofollow backlinks can significantly increase a site’s online visibility and reputation, they are highly prized in the SEO industry.

How many backlinks are good for SEO? 

>> A website may require a different quantity of backlinks for optimal SEO. A decent range is often between 1 and 100 backlinks to each web page and 40 to 50 backlinks to the homepage. However, quality matters more than number when it comes to backlinks. 

You may need fewer backlinks from high-value sources to improve your SEO because they have a greater effect. Thus, to improve the ranks of your website, pay attention to both the quantity and quality of backlinks.

What is the best method for backlinks? 

What is the best strategy for backlinks? 

>> Getting included on resource pages is one of the finest strategies to increase the number of backlinks pointing to your website. Resource pages are assemblages of useful links pertaining to particular subjects. They resemble well-structured listings of important data.

 You can obtain backlinks by contacting the website owners who compile these reference sites and offering your website or content as a helpful addition. This tactic works well since it gives information seekers something of value and raises the visibility of your website on search engines. It’s an easy way to increase website credibility and search engine rankings.

How do I get backlinks? 

>> To obtain backlinks naturally, you can employ a variety of tactics. Basically, it all comes down to producing high-quality content and disseminating it in a way that encourages others to notice and consider sharing it again. Your credibility grows each time someone shares your material on social media or through a hyperlink from another authoritative website.

Daneth RATANA
Daneth RATANA