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OOH – Out Of Home Advertising

OOH Advertising

WHAT IS OUT OF HOME ADVERTISING?

Out of Home advertising (OOH) is the name for any advertising encountered outside of the home, excluding adverts viewed on a mobile phone or other personal devices. There are multiple OOH formats spanning everything from traditional 6-sheet posters to interactive digital screens. When digital is involved, the acronym DOOH is normally used instead.
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OOH Advertising

Types of OOH advertising

Cinema Advertisement
Short ads that play before the trailers and movie starts. Options include slides, videos on the screens, and comprehensive cinema branding within the complex.
Elevator Advertisement
Elevate your presence inside elevators of superior establishments like offices, apartments, and cafes with eye-catching Frame Posters and dynamic LCD Displays.
Expressway Overhead Billboard
Get noticed with eye-catching, large billboards placed strategically above highway bridges.
Expressway Toll LED
Enhance your presence with LED screens and lightboxes at expressway toll stations, effectively displaying advertisements, public information, or traffic tips.
Expressway Unipole Billboard
Stand tall and visible with Unipole Billboards next to expressways, usually consisting of two or more faces large billboards.
The Bridge LED Advertisement
Grab attention with our LED screen positioned between the 5th and 13th floors of The Bridge Building, strategically located near critical coordinates, including the Australian Embassy, Aeon 1 Shopping Center, and The Bridge Entertainment City.
OOH Advertising

How Out of Home advertising works

Out of Home advertising works by placing a brand’s ads in front of potential customers while they are going to work, running errands and generally going about their everyday life. The locations and environments in which these ads are shown are selected based on unique campaign goals and audience criteria.
At present, competition is getting stronger and stronger, and consumers have more and more choices. Therefore, in addition to using various online advertisements, we should look for other advertising methods. One of the most suitable options is outdoor advertising.
Outdoor advertising allows brands to appear in front of people.Through the strategic placement of an eye-catching creative with focused messaging, OOH allows advertisers to fulfill their goals – whether that means reaching a new audience or reinforcing the messaging of a wider campaign.
OOH Advertising

The benefits of OOH

OOH advertising can be successfully incorporated into marketing activity at all levels, from full-scale national brand campaigns to local lead-gen efforts. The benefits are so much more than just brand awareness, including:
High volume impressions

The considered placement of OOH screens and billboards targets high-traffic areas specifically. Depending on the exact location and how much inventory is used, there is the potential to get your brand in front of millions of eyes.

Collective influence

Influence is heightened when working with a large network of inventory. Creative use of inventory items across an area means greater success in activating customers as opposed to tiring them out.

Drive online activity

The space between online and offline media is getting smaller, with OOH playing a key role in pulling the two together. OOH advertising boosts online engagement more than any other form of offline media, acting as the cornerstone of an omnichannel marketing strategy.

Flexibility

With an abundance of formats and locations to choose from, programmatic buying options and the ability to schedule and contextualise content, DOOH provides marketers with the flexibility to build a highly targeted campaign.

Effective

OOH is one of the efectiveness forms of local advertising compared to other ads. This is why so many advertisers turn to OOH expecially for big coporations & companies.

Stand out

Most marketing might now take place online but between ad blockers and ad-heavy web pages, it’s getting harder to stand out. OOH allows for creative innovation and evades online saturation to deliver tangible results.

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