Out of Home advertising (OOH) is the name for any advertising encountered outside of the home, excluding adverts viewed on a mobile phone or other personal devices. There are multiple OOH formats spanning everything from traditional 6-sheet posters to interactive digital screens. When digital is involved, the acronym DOOH is normally used instead.
Out of Home advertising works by placing a brand’s ads in front of potential customers while they are going to work, running errands and generally going about their everyday life. The locations and environments in which these ads are shown are selected based on unique campaign goals and audience criteria.
At present, competition is getting stronger and stronger, and consumers have more and more choices. Therefore, in addition to using various online advertisements, we should look for other advertising methods. One of the most suitable options is outdoor advertising.
Outdoor advertising allows brands to appear in front of people.Through the strategic placement of an eye-catching creative with focused messaging, OOH allows advertisers to fulfill their goals – whether that means reaching a new audience or reinforcing the messaging of a wider campaign.
OOH advertising can be successfully incorporated into marketing activity at all levels, from full-scale national brand campaigns to local lead-gen efforts. The benefits are so much more than just brand awareness, including:
