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What is an SEO service? Your website’s guide to top ranks

In the rapidly evolving digital age, a strong online presence is the key to success for businesses. At Influence, we’re not just an SEO services company – we’re your digital partner, navigating the intricacies of the online landscape. Discover the transformative power of search engine optimization services (SEO) as we delve into the dynamic world of SEO marketing. 

Join us to find out what is an SEO service and explore the nuances of local SEO, e-commerce SEO, voice SEO, and comprehensive SEO audit services. Come along with Influence and let’s dive into the world of SEO marketing services as we explore different types of SEO!

What does it mean by the term “SEO service”?

SEO services help make a website more visible when people search for things on the internet. They do this by doing things like finding the best words to use on the website, making sure the website is set up correctly, and getting other websites to link to it. 

Besides, they also create new content for the website and make sure it works well on mobile devices. They keep track of how well the website is doing and make changes to make it better. These services are really important for getting more people to visit the website, making the website more popular, and keeping up with other websites.

Common types of SEO services

Local SEO services

Local SEO services boost a business’s visibility in local searches. Key strategies include optimizing Google My Business, using local keywords, building consistent citations, managing online reviews, and creating localized content. 

Mobile optimization, local link building, and geo-targeted advertising are also essential. Regular audits and schema markup enhance performance. These services are crucial for businesses aiming to attract local customers and improve their online presence in the community.

E-commerce SEO services

E-commerce SEO services elevate online stores by optimizing product pages, conducting keyword research, and addressing technical aspects specific to e-commerce platforms. User experience is prioritized with a focus on easy navigation and mobile responsiveness. 

Content strategies, backlink building, and local SEO enhance visibility, while schema markup provides valuable product information. Integration with social media amplifies product reach, and constant monitoring through analytics ensures ongoing optimization. These services are vital for e-commerce businesses seeking to boost visibility, engage customers, and drive conversions. 

Voice SEO services

Voice SEO services optimize businesses for voice-activated searches, focusing on conversational keywords, featured snippets, and local intent. Mobile optimization, schema markup, and natural language processing enhance discoverability in voice search results. Business listings, knowledge graphs, and a keen understanding of user intent contribute to effective voice SEO. With continuous monitoring and adaptation to evolving trends, these services ensure businesses stay relevant and accessible in the era of voice search. 

SEO audit services

SEO audit services provide a thorough examination of a website’s performance. This includes analyzing on-page SEO, technical aspects, backlinks, keywords, content quality, and user experience. The audit also considers local SEO, competitor strategies, website security, and performance metrics. By identifying strengths and areas for improvement, SEO audits offer a roadmap for optimizing the website’s online presence, improving search rankings, and enhancing overall performance.

Why use SEO services?


Businesses can consider the benefits of Search Engine Optimization (SEO) if they want to have a strong online presence and stay competitive in the digital world. Here are some of the main advantages:

Increased Visibility

By increasing a website’s exposure in search engine results, SEO services increase the likelihood that potential clients will find relevant information or services. By raising the ranking of a website for particular keywords or subjects in search engine results pages (SERPs), search engine optimization (SEO) can boost visibility. 

This is accomplished using a variety of methods and approaches, including content optimization, link building, keyword research, and website technological enhancements. The more target keywords a website ranks for and the higher its SEO exposure, the more probable it is that consumers will see it.

Enhanced Traffic Quality

SEO draws in organic traffic that is more likely to be interested in the products, services, or information the website has to offer by optimizing content and focusing on particular keywords. By drawing users who are truly interested in the material that a website has to offer, SEO improves the quality of traffic. 

Users who are relevant to the target market, engaged, and more likely to convert into customers are the hallmarks of high-quality traffic. Through concentrating on high-quality traffic instead of just growing their overall visitor count, companies can attain sustained prosperity and financial gain.

Better User Experience

Enhancing a website’s content, design, and technological elements to make it more engaging and user-friendly is known as SEO (Search Engine Optimization). Websites can increase engagement, site traffic, and conversion rates by putting a strong emphasis on the user experience, which will also boost SEO performance. Websites that rank higher in search results are perceived as more credible and trustworthy. SEO helps build authority and enhances the site’s reputation.

Cost-Effective Marketing

In the long run, SEO is more affordable than sponsored advertising. A website can generate organic traffic after it is optimized, saving money on continuous advertising. Due to its high conversion rates—search engine leads have a close rate of about 15%, which is far greater than that of traditional marketing leads—SEO is regarded as a cost-effective marketing technique.

Adaptation to User Behavior

By comprehending how people engage with websites and customizing material to suit their requirements, SEO may adjust to user behavior. Businesses may see where they need to make improvements by monitoring user behavior metrics like click-through rates, bounce rates, and conversion rates. These metrics provide valuable insights into how users engage with a website.

Businesses can carry out keyword research to learn what people are searching for and produce content that corresponds with their search intent in order to optimize for user behavior. Additionally, they can concentrate on offering a satisfying user experience by making sure their website runs quickly, is simple to use, and has interesting and relevant information.

In general, companies can enhance their SEO performance, draw in more organic traffic, and increase conversion rates by adjusting to user behavior.

Adaptation to Algorithm Changes

By keeping up with improvements and adjusting tactics to meet new ranking requirements, SEO responds to algorithm changes. Google often modifies its algorithms to improve the relevancy and quality of searches, which has an impact on the order in which websites appear in search results. 

To preserve or increase the exposure of their website, SEO specialists must keep an eye on these developments and modify their optimization strategies as necessary. SEO professionals may make their material more search engine friendly by staying up to date on algorithm changes, such as Google’s core updates or advancements in spam detection. 

Who Needs SEO Services?


SEO services are helpful for many different people and businesses. Here are some examples:

  • Businesses of all sizes, like small, medium, and large ones, can use SEO services to make their online presence better. This helps them get more customers and compete well in the digital market.
  • Online stores, also known as e-commerce websites, can benefit a lot from SEO. It helps them show their products to more people, get the right kind of visitors, and sell more.
  • Local businesses, like restaurants, stores, or service providers, need local SEO services. This helps them attract customers who are nearby and looking for their services.
  • Startups, which are new businesses, can use SEO to start strong online. It helps them compete with bigger businesses and get noticed by potential customers.
  • People who create content, like bloggers, writers, and content creators, can use SEO to make their content easier to find. This helps them get more readers and grow their audience.
  •  Freelancers in different fields, like graphic designers, consultants, or photographers, can benefit from SEO. It helps them get clients and show off their services.
  • Professional service providers, like lawyers, doctors, consultants, and others, can use SEO to connect with clients who are actively looking for their help.
  • Affiliate marketers can use SEO to make their websites show up more in search engines. This helps them get more visitors and sell more affiliate products or services.
  • Nonprofit organizations can use SEO to get more people to know about them, donate, and support their cause.
  • People who are building their personal brands, like influencers, artists, or thought leaders, can use SEO to make their online presence better. This helps them reach more people and have a bigger audience.

Basically, anyone who has an online presence or wants to have one can benefit from SEO services. With Influence Agency, it doesn’t matter if it’s a business, a person starting their own thing, someone who creates content, or a nonprofit organization. Our service will enable them to attract the right people, be more visible, and achieve their goals online as well.

As one of the rising agencies in Cambodia, we have established global operations in many countries such as China, Vietnam, and Cambodia, focusing on our clients’ development and taking advantage of the limitless opportunities in the digital era.

We would be happy to assist you in finding the best solutions to any queries you may have about our SEO services. Any further inquiry, please contact:
Head office: KVBC Business Center, Keo Chenda St Phum 3, Sangkat Chroy Changvar, Khan Chroy Changvar, Phnom Penh, Cambodia

Booking via: [email protected]

Call us: (+855) 67 74 00 00

How Do SEO Services Work?

SEO services are like a special tool that helps your website show up higher on search engines. Let’s say you want to find the best words to use on your website. An experienced SEO agency can help you figure out which words are the most popular and suggest new pages to add to your site.

Once you have these special words, you can make your website even better by using them in your content and updating things like page titles and descriptions. After a few weeks, you’ll start to see your website show up more often when people search for those words.

Keyword research is just one part of SEO. There are other things that can help your website do even better. It’s a good idea to work with an SEO partner who can help you decide what to focus on and make a plan for the future.

What should SEO services include?

SEO companies help improve websites by making them more visible and successful in search engine results. They offer different services depending on what their clients need and want, and they use a combination of these strategies to make a plan that works for each website. They have different things they can do to help you, like:

Detailed Consultation

SEO companies initiate their services with a thorough consultation to understand the client’s business, goals, and target audience. This phase involves discussing specific needs, industry trends, and competitor analysis to develop a tailored SEO strategy.

Website Analysis and Planning

After the consultation, the SEO company conducts a comprehensive analysis of the client’s website. This includes evaluating the site’s structure, content, keywords, and overall performance. Based on this analysis, the company develops a strategic plan to address areas that need improvement and outlines a roadmap for optimization

On-Page and Off-Page Optimization

Advertisement setup in the Facebook Ads Service aligns with the SEO process of on-page and off-page optimization. In SEO, on-page optimization involves optimizing individual web pages for search engines by improving content, meta tags, and internal linking. Off-page optimization focuses on building high-quality backlinks and increasing the website’s authority through external sources.

SEO Campaign Optimization

Similar to the Facebook Ads Services Service’s campaign optimization, SEO companies continuously monitor and adjust their strategies to improve performance. This involves tweaking keywords, optimizing content, and adapting to changes in search engine algorithms to ensure the website maintains or improves its search rankings.

Reporting and Acceptance

SEO companies provide regular reports to clients, showcasing the performance of the implemented strategies. These reports include key metrics such as keyword rankings, organic traffic growth, and conversion rates. The client reviews the reports, and any necessary adjustments are made to further enhance the SEO campaign.

Keyword Research

Identifying key words and phrases to incorporate into the text, tags, and other elements of the website in order to improve its search engine ranking. Finding and evaluating search phrases to maximize a website’s exposure in search engine results is known as keyword research, and it is a basic component of search engine optimization (SEO). It assists in determining trending and pertinent search phrases, offering perceptions into user intentions and patterns, and eventually increasing website traffic.

Technical SEO

Fixing technical problems like slow loading, mobile-friendliness, and using the right tags and headers.


It’s important to get good backlink or good quality links from trusted websites to make your website more trustworthy and important in search results. Getting other websites to link to pages on your own website is known as backlinking or link building. If a respectable website links to yours, there’s a good chance that you are also respectable.

Content Creation and Optimization

Creating interesting and useful content that includes the right keywords and answers what people are looking for. A website’s total online exposure and search engine rankings can be greatly enhanced by implementing off-page SEO techniques like content marketing. Producing and spreading relevant, high-quality content is the foundation of content marketing, an efficient SEO strategy that draws in and engages the target audience.

Local SEO

Making the website show up better in local searches by using local business listings, local keywords, and other strategies. To increase local businesses’ exposure in search results, local SEO is essential. It entails maximizing your reputation and online presence across a range of platforms in order to boost search exposure and draw in new clients.

Website Audit

Checking the website thoroughly through SEO tools to find any problems and give suggestions on how to make it better. An SEO website audit is essential for enhancing a website’s functionality and search engine visibility, according to the data from the search results. 

Businesses may find areas for improvement, optimize their websites for search engines, enhance user experience, and ultimately increase online exposure and performance by performing a thorough SEO website audit using the right tools and strategies.


As we navigate the SEO landscape, Influence Agency is your perfect Local Ecommerce SEO services partner – ready to help you achieve your goals. Let’s tailor an SEO strategy that’s not just effective but also feels right for your brand. Together, we’ll make sure your online presence is not just noticed but celebrated. 


What are the types of SEO?

  • On-Page Optimization : a strategy that will help your website’s visibility and search engine ranking. This involves strategically incorporating relevant keywords into your content, creating high-quality and valuable information, optimizing meta tags, structuring URLs effectively, and ensuring a positive user experience.
  • Off-Page Optimization: Think of On-Page SEO as making your website shine for search engines, but Off-page Optimization is all about building bridges to attract visitors and make your site the talk of the town (or, you know, the internet). Create your own online hangout, join forums, and sponsor events. Be the friendly host who connects your target audience and keeps them coming back for more, 
  • Technical SEO: Technical SEO is the optimization of a website’s technical elements to enhance its search engine performance. This includes improving website speed, ensuring mobile optimization, creating a clear site structure, using SEO-friendly URLs, implementing HTTPS for security, addressing duplicate content, and providing structured data. 
  • Enterprise SEO: Enterprise SEO focuses on optimizing the online presence of large businesses in search engine results. It involves managing the scale and complexity of extensive websites, coordinating efforts across teams, addressing technical challenges, developing a comprehensive content strategy, and navigating international considerations.

How can I determine whether my SEO efforts are working?

A number of measures, including website traffic, search engine rankings, and conversion rates, can be used to assess the effectiveness of SEO campaigns. SEO experts monitor these variables using technologies such as Google Analytics and modify their techniques accordingly.

In precise terms, how do search engines rank webpages?

Websites are ranked by search engines using intricate algorithms that take into account a number of variables, including user experience, authority, and relevancy. SEO experts adjust websites to better match these ranking criteria and increase their exposure in search engine results.

Can you explain the term “SEO” for beginners? 

The act of improving a website to make it more visible in search engine results pages (SERPs) when visitors search for particular goods, services, or information is known as SEO, or search engine optimization. SEO seeks to draw natural traffic from search engines such as Google, Bing, and others by improving a website’s content, structure, and other components.